Post by mdshamiul222586 on Oct 26, 2023 2:35:48 GMT -5
Advertising planning is an essential step in the process of creating a promotion and events agency . Typically, it occurs at the beginning of the project and aims to establish the strategies and other points that will be used both in creation, actions and dissemination.
It is a fundamentally important piece for the success of your marketing campaign, as the company knows exactly what objectives and goals will be achieved with that campaign. As a result, all decision-making is more technical and in line with the expected advertising objective, reducing errors. In other words, it is a pillar of Advertising.
Do you want to know more about planning and phone list why it is so important for your promotion and events agency ? Continue reading this post.
Read more: Should I invest in a system for my promotion and events company?
What is advertising planning?
The advertising or strategic planning of an advertising campaign is a piece prepared at the beginning of the project where the business objectives are defined.
This is where the following points will be established:
– Who is the campaign’s target audience;
– Positive and negative points of the strategy;
– Project risks;
– Total expenses for carrying out the project and specification.
Thus, it can be used to evaluate actions that are already underway and future ones.
It also plays an important role in clarifying for companies how much time it will take for the investment in advertising to have a return and what are the best decisions to be made.
This is because for many companies making this type of investment means a magical and complete solution to all their problems, which is not true.
Although some problems such as company image, competitiveness and product promotions can be solved with advertising in specific media, other problems cannot be solved with advertising alone.
Therefore, it is essential to carry out advertising planning to establish guidelines, objectives, goals and criteria; and thereby reduce the rich and mistaken strategies.
And, also, establish the points where it is the company's duty to act so that the problem is solved, such as investing in technological renewal , training and quality programs.
Thus, it is in the planning process that business objectives and the company's future are defined, mainly due to market change and its complexity.
Read more: Marketing planning | Find out why it is important for companies.
What are the steps prior to advertising planning
To ensure that the company stands out from its competition to customers, advertisers carry out a company analysis process in at least five steps:
– Analysis of the environmental situation;
– Study of the company and its performance in the market, from municipal to global levels;
– Define the company’s mission;
– Define what actions will be carried out;
– How to optimize results.
Furthermore, it is possible to include other strategies, which may or may not be programmed, such as:
– Define the best forms of investment;
– Creation of products;
– How the team will be trained;
– Strategies for entering the company’s product into other markets;
– Ways to strengthen the company’s image.
All these strategies will be taken together by advertisers and managers, so that the company can transmit its mission and ideas to the target audience.
All this information will be included in the briefing , which will be used in advertising planning, but it is important that you carry out the survey properly.
It is a fundamentally important piece for the success of your marketing campaign, as the company knows exactly what objectives and goals will be achieved with that campaign. As a result, all decision-making is more technical and in line with the expected advertising objective, reducing errors. In other words, it is a pillar of Advertising.
Do you want to know more about planning and phone list why it is so important for your promotion and events agency ? Continue reading this post.
Read more: Should I invest in a system for my promotion and events company?
What is advertising planning?
The advertising or strategic planning of an advertising campaign is a piece prepared at the beginning of the project where the business objectives are defined.
This is where the following points will be established:
– Who is the campaign’s target audience;
– Positive and negative points of the strategy;
– Project risks;
– Total expenses for carrying out the project and specification.
Thus, it can be used to evaluate actions that are already underway and future ones.
It also plays an important role in clarifying for companies how much time it will take for the investment in advertising to have a return and what are the best decisions to be made.
This is because for many companies making this type of investment means a magical and complete solution to all their problems, which is not true.
Although some problems such as company image, competitiveness and product promotions can be solved with advertising in specific media, other problems cannot be solved with advertising alone.
Therefore, it is essential to carry out advertising planning to establish guidelines, objectives, goals and criteria; and thereby reduce the rich and mistaken strategies.
And, also, establish the points where it is the company's duty to act so that the problem is solved, such as investing in technological renewal , training and quality programs.
Thus, it is in the planning process that business objectives and the company's future are defined, mainly due to market change and its complexity.
Read more: Marketing planning | Find out why it is important for companies.
What are the steps prior to advertising planning
To ensure that the company stands out from its competition to customers, advertisers carry out a company analysis process in at least five steps:
– Analysis of the environmental situation;
– Study of the company and its performance in the market, from municipal to global levels;
– Define the company’s mission;
– Define what actions will be carried out;
– How to optimize results.
Furthermore, it is possible to include other strategies, which may or may not be programmed, such as:
– Define the best forms of investment;
– Creation of products;
– How the team will be trained;
– Strategies for entering the company’s product into other markets;
– Ways to strengthen the company’s image.
All these strategies will be taken together by advertisers and managers, so that the company can transmit its mission and ideas to the target audience.
All this information will be included in the briefing , which will be used in advertising planning, but it is important that you carry out the survey properly.